Professional studio standard seal reading 'designed by professionals' over flowing hair texture background

WELCOME TO THE STUDIO

This is where our Pros style in real time, bringing you fresh inspiration straight from the source. Look for The Studio Standard seal. It means pro-tested, trusted, and proven.
Two female models with long, smooth hair standing side by side.

Style switch straight & wavy hair kit with interchangeable brush attachments shown alongside styled hair result.

STRAIGHT & WAVY HAIR?
START HERE.

Waves, curls, or sleek-on repeat. The Style/Switch™ does the work, you take the credit.

Style Now
man with long hair using the style switch adjustable concentrator to dry his wet hair

ADJUSTABLE CONCENTRATOR

Watch as Jeremy perfectly preps hair with customized drying.
man with long hair using the style switch paddle brush to help smooth and brush through his hair

CEPILLO ALISADOR

Jeremy keeps it effortless with easy passes for a clean, natural finish.
man with long hair using the style switch round brush to add waves to his hair

ROUND BRUSH

Lift here, volume there. Jeremy shows you the moves.
man with long hair using the style switch air curling barrels attachment to curl his hair

AIR CURLING BARRELS

For effortless blowout curls, Jeremy says just add air.
Style switch curly & coily hair kit with interchangeable brush attachments shown alongside styled hair result.

CURLS & COILS,
THIS WAY.

Define it, stretch it, shape it your way. The Style/Switch™ works with your texture, giving you total control to define the finish.

Style Now
man with long hair using the style switch adjustable concentrator to dry his wet hair

ADJUSTABLE CONCENTRATOR

Jeremy shows how to prep with effortless customized drying.
man with long hair using the style switch diffuser attachment

DIFUSOR DE AIRE

Watch as Jeremy lifts and enhances texture, seamlessly.
man with long hair using the style switch round brush to add waves to his hair

ROUND BRUSH

See Jeremy create a stunning blowout look, with ease.
man with long hair using the style switch air curling barrels attachment to curl his hair

AIR CURLING BARRELS

Bouncy blowout curls. Jeremy makes it easy to get right.
Female model styling hair with flat iron, with straightener shown open on light blue background

WORK EVERY ANGLE.

With 360° surround heat, The Prima3000™ delivers even styling—so every look comes out smooth, consistent, and just how you want it.

Style Now
video thumbnail of woman showing how to use the prima 3000 styling iron

THE PRIMA3000™

A glassy, weightless silk press. Kenya makes it feel easy.
video thumbnail of woman showing how to use the prima 3000 styling iron for soft and defined curls

THE PRIMA3000™

Soft, defined curls, made effortless by Jamie Wiley.
video thumbnail of woman showing how to use the prima 3000 styling iron for waves

THE PRIMA3000™

Waves with movement, never overworked. Jamie Wiley shows how.
Female model with long, softly waved hair with a curling iron displayed below

WRAP MORE, STYLE FASTER.

Fewer passes, smoother curls, less effort-just how you like it. Meet The Extended-Barrel Curling Iron.

Style Now
thumbnail for video of woman showing how to use the xl curling iron for soft and loose curls

XL CURLING IRON

Watch how Desi keeps curls soft, loose, and totally effortless.
thumbnail for video of woman showing how to use the xl curling iron for glam waves

XL CURLING IRON

Desi shows how to get glam waves, with no overthinking.
Black‑and‑white group photo of professional hair stylists, barbers, and educators in a playful studio pose

OUR PROS AT WORK

Meet the people behind the looks. Unfiltered takes, techniques, and everything in between. Now in The Studio.

Nuestra PROmesa

Tu satisfacción es nuestra prioridad.

Garantía

Confiamos en nuestros productos, por eso ofrecemos garantías que los respaldan.

Envío gratis en pedidos de $99+

Obtén envío gratis en todos los pedidos superiores a $99 en los Estados Unidos.

Devoluciones en 30 días

Si no estás satisfecho con tu compra, puedes devolver los productos no utilizados dentro de los 30 días para obtener un reembolso completo.